Choosing a chair, without the sales talk.
We sell 157 chairs, so we cannot pretend one of them is right for everyone. These guides explain what the specifications actually mean, so you can judge any chair — ours or anyone else’s.
Chair sinking: fix or replace
A sinking chair is usually one cheap part. How to tell what failed, what is worth fixing, and when the chair is genuinely finished.
Read the guide → 6 min readCleaning and care in this climate
What to use on mesh, fabric and eco-leather, what ruins them, and the twenty minutes a year that add years to a chair here.
Read the guide → 7 min readHome office setup in Dubai
What to buy first for a home office here, in what order, and the things this climate and these apartments change.
Read the guide → 7 min readMesh, fabric or leather?
Four materials, one climate. How mesh, fabric, velour and leather behave in Dubai summers, how each ages, and which to pick for what.
Read the guide → 6 min readA chair for a small apartment
A studio in Dubai has no spare metre. Base diameter, back height and what actually fits under a desk — with the numbers.
Read the guide → 7 min readBuying a used chair in Dubai
Second-hand premium chairs can be a bargain or someone else's worn-out mechanism. Ten minutes of checks that tell you which one you are looking at.
Read the guide → 8 min readSitting eight hours a day
What actually matters when the chair is the one you work in all day — and the three habits that beat any upgrade.
Read the guide → 7 min readWhat a chair costs per year
Divide the price by the years it lasts and the argument changes. What our chairs cost per year, and where spending more stops paying you back.
Read the guide → 8 min readGaming chair or office chair?
What a gaming chair does well, what it does not, and the three differences that only start to matter around the sixth hour of sitting.
Read the guide → 7 min readNeck pain, headrests and monitors
The neck usually complains about screen height, not the chair. When a headrest earns its place, and what to change first.
Read the guide → 7 min readOffice chairs and back pain
A chair is equipment, not treatment. What it can genuinely help with, what it cannot, and the checks worth making before you spend anything.
Read the guide → 8 min readWhy office chairs die faster in Dubai
Heat, humidity, dust and constant air conditioning shorten a chair's life here. What fails first, in what order, and which materials survive it.
Read the guide → 9 min readPremium chair alternatives in Dubai
What you actually lose when you buy an alternative to an expensive imported chair, what you keep, and the four things worth comparing instead of price tags.
Read the guide → 8 min readHow to choose an office chair
Seven things worth checking before you pay: back height, seat width, the tilt mechanism, lumbar support, armrests, gas lift class and castors.
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